Tuesday, October 18, 2011

The plight of Indian Customers


There is not much to discuss about the plight of Indian customers for sure. We Indians live in such a country where we are thankful to get services and products by paying our own money. Little do we know about big concepts like that of customer service, customer delight and customer satisfaction. We simply derive our delight as customers from the simple fact that we finally succeed in getting a product intact without much of a difficulty!

The plight of Indian customers is such that we have stand in long queues to clear our bills. We are not at all bothered as we are grateful to get our products in one piece that we pay from our own pocket. There is no one to provide any kind of customer service to us in the true sense. But yes I have served in a few well known BPO’s where I have catered to queries by foreigners with different issues. Be it for Lipitor or for their checking account, I have done it all. Not only this, but I made sure that I have followed the principles of customer delight and customer satisfaction with a dash of my effective communication skills.

Then how come the same business houses shrug off their shoulders when they come to the Indian subcontinent? Here I wouldn’t dare talk about our own indigenous honchos who have always failed to do anything meaningful in regards to customer service. Again coming back to their overseas counterparts, what can be said is that they have double faced policies. Yes of course, one for developed countries like US, UK, and Australia and another for developing countries like India! I fail to understand this business policy as well as our typical Indian mentality that is happy to get products without any real value added service with it. Such is the plight of Indian customers today!

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